The subconscious subtleties and the good old audience
Writing indeed is the fierce needle or the sword it used to be. It’s just that I must get you interested first, to muster up some strength to put in the work of processing words again. Indeed a tricky craft. You see, the textbook widsom of media says that there’s the content and the receiver. Meaning of the word Medium, the platform, is presumed as a sense of the link between the two. Hence the Media. The goal is to put things in a perspective that is convenient to the receivers in order to arise some feelings (trigger something) in your readers as per your needs. “Call to action”. Make ’em do something they wouldn’t do otherwise! For yourself.
Now that is hard work.
It’s the act of preaching as well (Maybe with some layers of subtlety). When you scale that, you get, ‘the media’ as it is. Then you optimize, then capitalize (monetize?)! Do this, do that. You don’t even have to think! it’s right there! Subscribe! Follow! Hustle! Donate! Shop! Buy!
Reverse engineer the human behavior, don’t let them think, just make ’em do it! I guess it’s one of those bound-to-happen things. When there’s the luxury of choice, you have to make them choose! With the big development, come the new dynamics of competition. It’s the only way to continue the race, the mayhem, the chaos. And we’re all guilty. We all do it. The technology helps, the internet is the shiz , no doubt. No sarcasm, no satire, no judgements. And a whole lot of respect. But mind you well it is what it is.
All in all, there still is the good ol’ distance of ambiguity. When I blurt things out, and what you read, what you read and what you make out of it, is all, to say the least, open ended. Exactly the type of thing that visual media fixed. You can enjoy a movie passively and still get the satisfaction of watching it. Hard to do that with text. It’s also less fun, less entertaining, and too obsolete.
We switched from the fad of bibliophiles to the generation of binge watchers. That’s progress.
I’m no bibliophile either.
Showbiz is awesome. It created the base! The collective reality. In understandable (but boring) words, when you watch something, it’s much easier to assume what everyone else saw in it too. The common ground is already there! You just have to get on board! Are you even alive if you haven’t seen F.R.I.E.N.D.S ? The meme cultures say uncultured swine!
Hard to do that with books, and text in general. Of course it happens, but the frequency is low. Now, when you read something, you don’t have supporting army of typical (and largely subconscious) clues to tell you how you should… take it. And therefore you end up taking it anyway you like!
Hence the ambiguity.