There’s a common notion that with Apple, Steve Jobs aced the design, (more than anything else) that made it fly. Notion that Apple makes you believe if you’re an OG creative in-general, an apple product is something that enables you.
Perhaps it also triggers all of the audience into believing in their eliteness.
The same thought classifies against the company’s goodwill, claiming it was a successful attempt at fooling people. That, in all fairness, seems like a wrong shot. Because if people can feel empowered beyond their actual capability/talent, call it creating a delusion, that’s in no manner a bad thing to do.
Why must a bird not soar regardless of the altitude?